Ad Sales Platform

Overview

When they’re not surprising New Yorkers with pop up concerts featuring stars like Post Malone, Jung Kook, and Shakira, TSX Entertainment monetizes its massive 18,000 sq. ft, 8K, wraparound digital billboard through the PixelStar program and traditional out-of-home digital ad sales.

The industry standard for digital-out-of-home ads is based on a 2 minute, 30 second loop composed of ten 15-second slots. Advertisers typically purchase ad slots weeks in advance, and run them anywhere from 1 week to 1 month. Without a dedicated sales person, the TSX screen team spent a lot of time fielding inbound requests and manually programming ads. Furthermore, screen utilization was at around 50%, meaning roughly half of ad slots went unsold.

Problem Statement

Empower advertisers to purchase flexible increments of screen time through a self-service platform, in order to streamline the sales pipeline and maximize screen utilization.

Outcome

In order to automate the ad buying process and maximize utilization, the TSX product team created a self-service platform that enables advertisers to upload and preview content in 3D, and directly schedule and purchase screen time

For the beta period, TSX will continue to sell the standard weekly and monthly packages manually, and leverage the platform to identify unsold slots and market them as full-day and partial-day packages. In the future, we will expand the platform to offer weekly and monthly packages, effectively automating the entire sales pipeline.

The platform is currently undergoing the final rounds of user testing, and will be launched in June 2024. To sign up for the beta program, contact product@tsxentertainment.com.

Projections

$80K

Monthly revenue

26%

Increase in screen utilization